High risk Recalled November 10, 2010 About 8,800 units Updated June 30, 2016

Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

Toys & playToddlerPreschool

The hazard

The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.

Incidents reported: CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.

What to do now

New Instructions

Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.

Contact: For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at www.bigideasmarketing.com

About this recall

This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.

Product photos

Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard
Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

Photos: U.S. CPSC