High risk Recalled March 22, 2000 About 13,400 units Updated June 9, 2026

CPSC, Russ Berrie & Co. Inc. Announce Recall of Rattles

Toys & playToddlerPreschoolChoking

The hazard

The shape and size of the rattle's handle allow it to become lodged in the throats of babies, posing a choking hazard. The rattles violate the Federal Hazardous Substances Act for the design and construction of baby rattles.

Incidents reported: CPSC and Russ Berrie are not aware of any incidents or injuries involving these rattles.

What to do now

Consumers should take these rattles away from babies immediately, and return them to the store where purchased, for a refund.

Contact: For more information, contact Russ Berrie & Co. at (800) 272-7877 between 9 a.m. and 5 p.m. ET Monday through Friday, or write to Russ Berrie & Co. Inc., Attn: Customer Service Dept., 111 Bauer Drive, Oakland, NJ 07436.

About this recall

The Precious Keepsakes™ silver-plated "New Baby" rattle is 6 inches long and consists of a spinning ball on top of an ornate handle, which includes a small bear and a bow. The rattle was sold as item number 10399. The item number appears on the product packaging. A silver tag attached to the rattle with a ribbon reads "NEW BABY."

Product photos

Precious Keepsakes™ silver-plated "New Baby" rattle
Precious Keepsakes™ silver-plated "New Baby" rattle

Photos: U.S. CPSC