High risk Recalled May 10, 2001 About 150,000 units Updated February 24, 2026

CPSC, Unilever Home and Personal Care USA Announce Recall of Snuggle® Teeny Bean Bears Included with Fabric Softener

NewbornInfantChoking

The hazard

The yellow pom-pom can detach, posing a choking hazard to young children.

Incidents reported: CPSC and Unilever Home and Personal Care USA have received one report of an infant who put the pom-pom in his mouth, gagged and began to choke, before his mother removed the pom-pom.

What to do now

Consumers should immediately remove the bear's pom-pom, to eliminate the choking hazard.

Contact: For additional information, consumers can contact Snuggle at (800)-598-5005 between 8:30 a.m. and 6:00 p.m. ET Monday through Friday or visit the firm's website at Snuggletime.com.

About this recall

The bear was included as a promotional item in Snuggle®, Cuddle Up®, Fresh Rain™, and Sweet Slumber™ fabric softener products sold in twin packs. Each twin pack contains a bottle of liquid fabric softener and a box of softener sheets along with the bear. The bean bear is 5 inches tall and wears a blue nightcap with a yellow moon and star design. At the end of the nightcap is a yellow pom-pom. A label on the bear reads in part "©2001 Lever Brothers Company, Made In China." No other Snuggle bears are included in this recall.

Product photos

Recalled Snuggle® Teeny Bean Bear
Recalled Snuggle® Teeny Bean Bear
Recalled Snuggle® Teeny Bean Bear with Snuggle Fabric Softener
Recalled Snuggle® Teeny Bean Bear with Snuggle Fabric Softener

Photos: U.S. CPSC